Microtel targets disabled customers
In order to better serve travelers with disabilities, Microtel Inns & Suites is providing ‘Access Microtel’ pamphlets, ‘Accessible Fitness’ bags and Upper Body Ergometers for guests with special needs.
The Access Microtel guide offers specific information - both in large print and in Braille - about the accessibility features available at Microtel hotels. Accessible Fitness bags include three-pound hand weights, two types of stretch bands and a pair of handgrips. They are located in every Microtel hotel with a fitness center on-site, and are also available for guests to check-out and use in their room. The Upper Body Ergometer is a piece of equipment that offers travelers with disabilities a variety of options for upper body cardiovascular conditioning to complement their daily work-out. It is available at all new Microtel hotels with a fitness center.
“Microtel has made great strides in accommodating travelers with disabilities,” said Roy E. Flora, executive vice president, franchise operations for US Franchise Systems, Inc. (USFS), parent company of the franchisor of the Microtel Inns & Suites brand. “We continue to be committed to providing this rapidly-growing market segment with quality, accessible hotel accommodations, and with a service culture prepared to make their stay with us an enjoyable experience.”
Reservations among travelers with disabilities at Microtel hotels around the nation continue to grow. Last year, net revenues for ADA room nights increased by 42% over 2004. Internet hotel bookings for ADA rooms also increased significantly.