CTO: Carib needs shift in thinking
Tourism success should be measured by the quality of the product and the level of
visitor satisfaction and not primarily by the number of visitors to the destination,
Vincent Vanderpool-Wallace, the secretary general of the Caribbean Tourism
Organisation (CTO) has commented.
Therefore, the Caribbean must shift its focus from headcount to quality and from
marketing to product improvement in order to create an unforgettable experience for
the visitor, he said.