Discover the World Marketing is unveiling plans to launch a unique sales division in cooperation with travel agencies, targeting vacation ownership, one of the fastest growing segments of the travel industry.
Scheduled for launch in the first quarter of 2006, the program features globally recognized resort brands across the US.
The program will use travel agencies as a new distribution channel for the multi-billion dollar vacation ownership industry, introducing new ways to earn commissions for participating agencies.
Discover’s program will be introduced in 12 major US markets—Atlanta, Boston, Chicago, Denver, Houston, Los Angeles, New York, Orlando, Philadelphia, Phoenix, San Francisco and Seattle—followed by international expansion through Discover’s global network of more than 80 offices in 54 countries.
“Our expansion into the vacation ownership arena is a natural progression for Discover,” said Rick Cooper, Discover’s Vice President of Strategic Planning and Development.
“Working in cooperation with participating resorts, we are introducing the agency distribution channel to provide our partners with pre-qualified tour generation, offering a higher propensity to purchase vacation ownership.”