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Boutique hotel concept spreads to Shanghai

JIA, the chic, boutique hotel concept which launched in Hong Kong last year, is expanding into Shanghai. The JIA Shanghai set to open its doors in mid-2006.
A 6,314 sq metre property located on Nanjing Road and Taixing Raod, the new 60-room
boutique hotel marks the first of several expansions planned as part of the newly
created “JIA boutique hotels” brand.

“I am excited about introducing the JIA concept in such a great city as
Shanghai,” comments the 27 year-old Singaporean founder and owner of JIA, Ms Yenn
Wong. “...and we will be expanding further with more new hotel and restaurant
projects in Asia soon to be announced.”

JIA Shanghai will feature an executive floor of accommodation on the top floor with
special facilities for the discerning traveller. Two penthouse suites are also
located on this floor, each with uniquely designed interconnecting functions to
adjacent rooms to form larger 200 sq. metre suites.  Other facilities in the hotel
will include a signature restaurant, chic lobby lounge and skybar with panoramic
views.  Retail outlets for luxury brands will be on the first and second floors for
shopping convenience. Guest rooms will average a spacious 45 sq metres and will
provide the latest in-room communication and entertainment technology. 

In booming Shanghai, JIA aims to emulate the success of Hong Kong’s JIA boutique
hotel, the first Philippe Starck-designed boutique hotel in Asia which has since
become a “home from home” for the fashionable crowd,  and which features 54 chic
hotel rooms including two Penthouses.

“Hong Kong was ready for a boutique hotel for some time and when the opportunity
presented itself I naturally seized it”, said Yenn. “Now the opportunity has
arisen in Shanghai.”