Hilton International has won the ‘Broadsystem Customer Focus Award 2005’.
Hilton won the ‘Best Customer Focus’ for demonstrating it has the
customer at the heart of its business and deploys and manages its resources to most
effectively meet the needs of its customer base.
The Award was presented to Hilton International Senior Vice President of Marketing,
Mike Ashton, who was thrilled with the award. “We are delighted to receive such an
acclaimed award in the UK business community. To compete amongst travel industry
partners is one thing, but to win a nationwide business award, competing against
businesses from all industry sectors, is particularly pleasing. It is also great
to win a second year running at The National Business Awards - last year Hilton
Worldwide Resorts won the Best Marketing Strategy Award.
“The Best Customer Focus award recognizes our new customer brand promise to ‘put
back a little of what life takes out’ and our philosophy of ‘Equilibrium’ which
influences how our hotels look, how we develop our products and services and the way
we behave, both with each other and with our customers. Equilibrium has been the
inspiration for many of Hilton’s new products and services; its team member
development programmes such as Esprit and Hilton University; exciting new bars and
restaurants; industry leading web based communications; and the industry’s leading
recognition and reward programme, Hilton HHonors.”