New brand launched at WTM
John Keells, Sri Lanka’s largest Hotel Group, has unveiled its new brand, Cinnamon Hotels and Resorts at the World Travel Market offering an ‘affordably indulgent experience for people of all ages’.
Cinnamon Hotels and Resorts is the culmination of a $1 million brand research and discovery program and a large scale refurbishment plan, which consolidates a portfolio of city and resort properties. Initial focus will be on Sri Lanka and the Maldives with expansion across South Asia and the Gulf by 2010 with an additional 20 hotels. Once completed, it is expected that Cinnamon Hotels and Resorts will be on par with some of the world’s best hotels and a leader in Asia.
Designed to encompass all the attributes of a prestigious hospitality group, the Cinnamon brand will be synonymous with luxury, comfort, creativity and discovery and encapsulate world-renowned Sri Lankan hospitality.
This will be achieved by providing Comfort through consistent hospitality standards overlaid with simple treats and sincere surprises, Creativity to inspire ideas that add colour to life and Discovery, which comes from the distinct personality of each property in terms of the array of activities available.
Mr. Rohan Karr, Executive Vice President, JKH & CEO of Cinnamon Hotels & Resorts explains, “The vision behind this re-branding process is to build an upscale brand, quality driven with high service standards. All our Hotels and Resorts will be upgraded and these superior products will embody the Cinnamon brand personality and help lure the high spending, discerning traveller. Ultimately it is expected that Cinnamon Hotels and Resorts will offer a truly differentiated experience to compete with some of the region’s best hotels.”