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Carib conference set for December

The Caribbean Hotel Sales and Marketing Strategy Conference will convene for the first time in Miami, Dec. 1-2, 2005 at the Hyatt Regency. The event is causing a buzz in the Caribbean tourism industry and is set to outlay new guidelines for the sector.  Presented by the Hospitality Sales & Marketing Association International (HSMAI) and the Caribbean Hotel Association (CHA), the conference will feature seasoned executives and experts who will speak on a range of hot topics, such as e-commerce marketing, search engine optimization and distribution, affiliate marketing, revenue management, and sales strategy development.

Given the pertinent content of the sessions and workshops, the conference isvaluable to any sales and marketing professional, be it in or out of the Caribbea region.
“As stakeholders in the hotel and tourism industry, we know what it takes to compete in today’s environment. This inaugural event is the vehicle to stay on top of the latest global trends and industry intelligence, and to tap the effectiveness, efficiency, and productivity of our sales and marketing strategies,” said Alex Sanguinetti, director general and CEO of CHA.
“The content we’ve developed is important and invaluable information for all sales and marketing professionals from any region worldwide who want to be competitive and proactive in their efforts,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.