British Airways is launching a dedicated ski website to enable winter sport enthusiasts to book a flights, accommodation and airport transfers to more than twenty European ski resorts.
www.ba.com/ski goes live on Thursday 10 November and contains an insiders
guide to each of the winter-playground resorts including information on the
best runs and après-ski.
Jayne O’Brien, head of UK & Ireland marketing, said: ” Jetting off to the
slopes has become an annual ‘must-do holiday’ for many of our customers and
more and more people are taking up skiing or snowboarding each year. The
website has been designed to provide simple and clear advice for those
looking to build their own winter packages on-line.