Breaking Travel News

IHG creates major marketing role

InterContinental Hotels has announced the
appointment of Peter Gowers to the newly created role of Chief
Marketing Officer. Peter Gowers will assume his new position on November 1st 2005 and will direct the marketing of IHG’s seven brands across more than
100 countries, which together produce an annual turnover of over $10
billion. In addition, he will be responsible for Priority Club Rewards,
the world’s largest hotel loyalty scheme with over 27 million members
and will be supported by a total marketing budget in excess of $450

Andrew Cosslett, Chief Executive Officer of IHG, said: “As we focus
further on being a manager and franchiser in the hotel industry our
brands become an even more important part of our growth strategy. Peter
brings a combination of strategic thinking with a proven track record
in brand management and will be an invaluable part of our senior
management team.”

Peter Gowers added: “The hotel business is going through a period of
profound change with brands becoming one of the key focus areas. IHG
will lead the industry in moving away from traditional hotel marketing
and adopting a more innovative and insightful approach focusing on
brand definition coupled with customer and hotel owner loyalty.”

Peter, formerly Executive Vice President for Global Brand Services for
IHG was responsible for the recent brand evolution for InterContinental
Hotels and Resorts under the title ‘Do you lead an InterContinental
life?’ and previous to that held a number of senior roles within Six
Continents PLC.

A graduate of Oxford University and married with two children, Peter,
aged 33, is an avid supporter of Tottenham Hotspur.