Travel site adds hotel initiative
WhereToStay.com is launching launched an on-line membership sign-up option with three distinct participation levels for hotels and resorts that seek to significantly bolster direct bookings.
“It is a priority of WhereToStay.com to offer hotels and resorts the opportunity to register for membership as easily as possible,” said Thom Dunaway, founder and president of WhereToStay.com. “By offering on-line membership sign-up, we are providing quick and simple access to the best return on investment that properties can make in terms of their marketing initiatives.”
As a Platinum or Gold member, properties can post hotel contact information, photos, promotions and descriptions, etc. to help generate commission-free reservations (all referrals go directly to the property for booking). Platinum members are afforded additional benefits, such as a direct link to the property’s booking feature and banner-free web page.
WhereToStay.com utilizes a dynamic database to track all of the page views, reservation requests and links to a specific property’s URL - numbers that Platinum and Gold member hotel properties can access at any time. In addition, monthly reports are sent to member properties so they can see the value of being featured on WhereToStay.com.
In an effort to create the most comprehensive global list of “where to stay” on vacation, WhereToStay.com does not limit its accommodations listings strictly to Platinum and Gold members. Hotels around the world are invited and encouraged to be included on the web site with a Silver Membership that allows a hotel to post photos and property information free-of-charge, however no direct contact information for the property is posted.
In addition to featuring value-added marketing to hotels, condos, Bed & Breakfasts and resorts, WhereToStay.com offers villa owners two membership levels - Platinum and Gold - where owners can post photos, descriptions, full contact information and more.
“With an average of over 620,000 visitors each month, WhereToStay.com exposes more than 7.4 million potential guests to our members’ information each year,” said Andrew Macafee, vice president of sales & marketing, WhereToStay.com. “We are so confident that WhereToStay.com will generate referrals for members that by far offset the cost of membership that we send monthly reports showing how much activity a property had and how many people tried to contact them through our site,” added Macafee.
Centered around its “Know Before You Go” philosophy, WhereToStay.com offers both in-depth information about thousands of places to stay as well as candid traveler reviews, useful advice and helpful tips from people who experienced these destinations and accommodations first-hand.