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Shilla Teams-Up with Preferred

The South Korean 5-star hotel, The Shilla Seoul, has extended its marketing network by joining the Preferred Hotel Group.
The multi-brand organization delivers sales, marketing, and technology solutions to 300 independent luxury hotels in 50 countries around the world. Its key services include business consultancy, sales, marketing, distribution, reservations and revenue management.Ê

Joining the group’s Preferred Hotels & Resorts portfolio, The Shilla Group’s flagship 5-star hotel is especially keen to capitalise on the consortia’s extensive airline partnerships, said General Manager and CEO, Mr. Man-Soo Lee.
ÊThe Shilla continues to be a member of a second leading global marketing consortium, The Leading Hotels of the World. “It is just a case of maximizing our global marketing potential,” said Mr. Lee.
Mr. Ananya Narayan, Preferred Hotel Group’s Area Managing Director, said:Ê “We look forward to supporting The Shilla with increased sales and the recognition that our brand equity provides.”