Hotel Broadband Access to Triple by 2009 | emarketer.com
Remember when people used to go on vacation to relax and get away? No more
North American hotels were quicker to offer broadband services, and represent approximately two-thirds of total properties connected worldwide. Now the rest of the world’s hospitality properties are moving to offer broadband.
“Growth in the next few years will focus on two and three star properties in North America, as well as increased deployment in Europe and Asia Pacific,” said Amy Cravens, In-Stat analyst. “In previously deployed hotels, broadband will be pushed into new areas and new applications.”
In-Stat’s new report, “Battling for Broadband: Broadband in the Hospitality Industry,” projects that the worldwide ranks of broadband-enabled hotels will more than triple, growing from 14,300 properties in 2004 to nearly 54,000 properties in 2009.
According to In-Stat, in the total market, defined as all travel accommodations worldwide, broadband’s penetration was only 3.4% in 2004, but that figure will grow to 11.4% in 2009.
According to the “2004 Lodging Survey” from the American Hotel & Lodging Association (AH&LA), Internet connectivity has rapidly become a carte blanche amenity in guest rooms across the US. The percentage of hotels offering high-speed Internet connectivity in guest rooms jumped from 23% in 2001 to 50% in 2004. In higher-priced rooms the percentage is even higher.