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How to sell the Caribbean

Sales and marketing professionals in the Caribbean will take away a wealth of information and resources pertaining to the hottest topics, issues and trends that are invaluable for growing their business when the first Caribbean Hotel Sales and Marketing Strategy Conference convenes in Miami, Dec. 1-2, 2005.
Presented by the Hospitality Sales & Marketing Association International (HSMAI) and the Caribbean Hotel Association (CHA), the conference will take place at the Hyatt Regency in Miami.

“The travel and tourism industry constantly introduces new opportunities and challenges, by virtue of its continuous evolution - especially in the Caribbean,” said Alec Sanguinetti, director general and CEO of CHA.

“In addition to identifying the changes for the Caribbean hotel and tourism industry, the Strategy Conference will give our members the tools to tap their growth potential by unfolding toward new industry directions.”

“We have a tremendous amount of content that we are adapting specifically for sales and marketing professionals in the Caribbean, and we look forward to establishing a strong presence in the region and increasing our membership base,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.