Kuoni Travel has appointed Fortune Cookie as their Specialist Travel Division’s online agency.
The three year contract aims to enhance the Kuoni customer experience through new and improved online designs as well as ensuring the adoption of best practice in the areas of search engine optimisation, accessibility and usability.
Fortune Cookie will review information architecture to improve customer access to meet increased online business targets. Whilst looking to improve operational efficiency through efficient content management and intuitive online customer service.
Speaking about the appointment Kuoni Travel’s Senior E-business Manager, Matt Rooke, said, “We were particularly impressed with Fortune Cookie’s knowledge of online travel. Fortune Cookie have demonstrated a passionate and professional approach to helping us develop our online specialist travel business. The travel market has become increasingly competitive and we are confident that our relationship with Fortune Cookie will help us to capitalise on both new opportunities and build on our position as market leader.”
Justin Cooke (pictured), Managing Director of Fortune Cookie, said, “This appointment is a resounding endorsement of our team’s abilities and enthusiasm. Kuoni Travel is widely recognised as the world’s leading tour operator and we are delighted to have the chance to establish a long-term, strategic relationship with them. We are looking forward to helping them achieve their business objectives over the next 3 years and setting new online standards in the travel sector.”
p>Kuoni Travel Group’s worldwide annual revenues are in excess of £1.3 billion.
Fortune Cookie has built up an impressive portfolio of clients in the travel industry including Europcar, Elegant Resorts, Half Moon Golf, Tennis & Beach Club, National Express Group, Reed Travel Exhibitions, Sandals Resorts, South East Trains and Special Hotels.