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Langham Launches New Rewards

Langham Hotels International is launching a new rewards programme, OUIDA, for the group’s loyal partners who make reservations of room accommodation or banquets for their corporate travel and company functions at LHI hotels worldwide.
The OUIDA programme recognises and rewards personal assistants, secretaries, office administrators and travel arrangers who book business to LHI hotels. Under this programme, members are entitled to earn points through room reservations and banquet bookings at all participating hotels. These points can be redeemed for rewards including:

- Stays in any Langham Hotel worldwide or Eaton Hotel Hong KongÊ
- Wining and dining certificatesÊ
- Spa and beauty treatment certificatesÊ
- Gift vouchers at local department stores or exclusive boutiques

Membership is divided into two tiers based on the number of room nights booked - “OUIDA Crystal” and “OUIDA Sapphire”. Sapphire members can enjoy extra privileges for rewards redemption.

Participating hotels of this programme include Langham hotels in five gateway cities, namely London, Boston, Hong Kong, Melbourne and Auckland, together with Eaton Hotel, Hong Kong.

“We wish to thank all those personal assistants and corporate travel coordinators who have been giving Langham unfailing support. OUIDA is established to recognise their loyalty with exclusive benefits, and to offer opportunities for the bookers to experience Langham’s hospitality first-hand,” said Brett Butcher, Senior Vice President - Sales & Marketing of Langham Hotels International.


This programme is named in honour of Ouida, the pen name of Marie Louise De La Ramme, a popular romantic English novelist who was born in 1839. Ouida took residence at The Langham in London at the age of 28 and lived an extravagant life for four years in the hotel, receiving her notable literary visitors while lying in bed and writing manuscripts by the light of scores of candles, surrounded by masses of purple flowers. Famous for her lavish and theatrically orchestrated parties at The Langham, she would summon whom she wished including all the wits and poets of her time. Some of her most notable works, including “Under Two Flags”, “Idalia”, “Tricotrin” and “Puck” are said to have originated at The Langham.