Hilton International has signed a new deal with Active Hotels (part of Priceline Europe). The partnership, which gives Active Hotels full access to Hilton’s inventory, will go live in the UK and France in November. The Spanish, German and Italian markets will follow in 2006.
The deal is in line with the equitable distribution contract terms announced by Hilton in September 2004.
Making the announcement at the PhoCusWright Executive Conference in Paris, Jurgen Fischer, President, Commercial Operations Group, Hilton International, said: “Expansion of the distribution network remains a key focus for Hilton and strong partnerships are the key to success in this area. Today’s deal marks the start of such a partnership and is a great achievement for both Hilton and Active Hotels.
“We have watched the growth of Active Hotels with admiration - their evolution from an entrepreneurial start-up in 1999 to the leading company they are now is very impressive. Active Hotels has a phenomenal reach amongst the leisure and business market and we are delighted to announce a partnership that will enable wider access to Hilton’s best deals and extensive inventory.”
Active Hotels, which recently won the ‘Growth Strategy of the Year’ award in the regional heats of the National Business Awards, was created to help hoteliers capture the highly lucrative online travel market. The company was acquired by Priceline in September 2004.
Andrew Phillipps, CEO, Priceline Europe, also at the PhoCusWright Conference in Paris today, commented: “Our business has gone from strength to strength since its inception in 1999. The fact that we can now offer our customers and affiliate partners access to one of the World’s leading hotel brands is yet another landmark achievement for us.
“Today’s deal is the start of a great partnership. Active Hotels is delighted to open up an extensive new distribution channel for Hilton and at the same time we would like to warmly welcome them to our portfolio of more than 11,000 hotels.”