The first easyHotel, owned and operated by easyGroup, has opened its doors on Monday, in Central London.
easyHotel aims to provide a safe, clean room for the night with a bathroom en-suite and to fill the gap left between the branded chains of hotels and bed & breakfast accommodation.
Existing branded hotel chains start at a price much higher than easyHotel and bed & breakfast accommodation is an un-branded ‘one-off’ service where quality and value are variable.
London’s easyHotel is situated at 14 Lexham Gardens, W8. There are 34 double rooms, all with double mattresses and a quilt, en-suite bathrooms with towels, air conditioning and pay-as-you-go television at £5 per 24 hours. There is one disabled room and three of the rooms have windows. The three rooms with windows sell at a premium to the 30 rooms without windows. The rooms come in three sizes - 80, 70 and 60 square feet respectively.
easyHotel has one member of staff permanently on site but no services other than accommodation and no common or public areas other than a manned reception desk. Food, beverage and entertainment can all be found in the immediate area of London around easyHotel.
easyHotel is designed for city centres where the price of property is high. By getting more rooms into the same available space consumers are being asked to trade off space for a better price.
Future growth will be activated through franchising. The first franchised easyHotel will open in Basel, Switzerland in September 2005.
EasyHotel plans further expansion in London and in the UK.
easyHotel claim that since opening the www.easyHotel.com website for bookings in June 2005 sales have been very encouraging.