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JTB Joins Forces With Tower Records in the U.S.

The Jamaica Tourist Board (JTB) has joined forces with Tower Records and Island Reggae/Universal Music Enterprises (UME) in an exciting promotional sweepstakes hitting 83 Tower Records stores across the U.S.A. From July 10 - August 10, music fans have the opportunity to win a trip for two to Jamaica by visiting any of the participating 83 Tower Records stores and entering the sweepstakes at the checkout counter or reggae section of the store, or by visiting Tower Records online at The grand prize includes an all-inclusive trip for two to Jamaica, courtesy of the JTB, Air Jamaica and Sunset Jamaica Grande Resort & Spa. No purchase is necessary.

The winner and a guest will be treated to a 5-day/4-night all inclusive trip featuring a special Bob Marley Zion Bus Tour courtesy of Chukka Caribbean Adventures where they will visit Nine Mile, the birthplace and final resting place of Bob Marley. They will also receive two complimentary tickets to the Bob Marley Museum in Kingston. Rolling Stone Magazine will feature the trip give-away in an Island Reggae advertisement running in the July 15 issue.

“We are thrilled to be a part of this promotion, creating a bond between the wonderful island of Jamaica and the national U.S. music store, Tower Records. We are very pleased that Island Reggae/UME has partnered with us to help promote Jamaican culture through the influence of reggae and the memory of the legendary Bob Marley,” commented David Shields, Deputy Director of Tourism for the Jamaica Tourist Board.