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Adprecision Sponsors Toward Europe Forum

Adprecision is sponsoring the Toward Europe forum on pay-per-click in conjunction with its search industry partners Google, Yahoo! Search and Cheapflights.
Alasdair Cross, Commercial Director at Adprecision, will be speaking at the TowardEurope forum on pay-per-click advertising on the 14th July 2005 in London. Also speaking at the event will be Dan Robb from Google, Nick Jones from Yahoo! Search and David Soskin, CEO of Cheapflights. The forum will investigate strategies for successful search advertising for the travel industry.

TOWARD Europe’s goal is to create a new and more profitable travel industry by optimising the entire distribution chain, through industry-wide agreement on best use of technology. “It is now beginning to be perceived in the travel industry that the distribution chain extends all the way up to the search engine” states Justin Morshead, Chairman of Adprecision, “Its pretty clear that efficient search engine advertising is absolutely key to those selling travel products on the web”.