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Connexion by Boeing Marks Year One

Connexion by Boeing, a business
unit of The Boeing Company today celebrated its one-year in-service
anniversary by moving beyond the Internet in announcing the next level in
its evolution. Beginning this summer four channels of television will be
delivered directly to Connexion by Boeing customers aboard select flights
offered by Singapore Airlines. Accessible by passengers’ laptops, the global availability of satellite television content marks yet another “first” for Connexion by Boeing. In making today’s announcement, Connexion by Boeing President Laurette Koellner applauded the introduction of in-flight television and the benefits to air travelers.

“Our agreements with these leading media organizations provide quality
television programming for airline passengers, allowing them to receive
the latest business and sports news directly on their laptop computer,”
said Koellner. “Being a well-informed traveler is essential for
successfully conducting business today. Our Connexion by Boeing service,
which now features television content, addresses that need, while
providing additional options for passengers who want new entertainment
choices in flight.”

The television lineup, which will be distributed across the Connexion by
Boeing global network, will consist of the following:

Connexion by Boeing television initially will be available on Singapore
Airlines flights and service availability will be expanded later this year
to include other airlines that are offering the award-winning high-speed
mobile Internet service. Connexion by Boeing also is working with its
airline customers and in-flight entertainment service providers to deliver
television content to the seatback.

Singapore Airlines Senior Vice-President, Products and Services Yap Kim
Wah offered a unique airline perspective regarding the innovative new
service and what it means to airline passengers.


“Following our introduction of wireless Internet connectivity, we are
proud to be the first airline in the world to beam live TV content to our
passengers on a global basis. With live TV, our customers can look forward
to up-to-the-minute business and sports highlights while flying 35,000
feet in the air. Now they can decide between watching the latest
blockbuster from our selection of 60 in-flight movies or the fifth set of
a nail-biting Wimbledon final, just like they would at home.”

Singapore Airlines is one of the first airlines in the world to offer
Connexion by Boeing’s high-speed in-flight Internet connectivity. The
airline now offers the service on select long-haul flights including
Singapore-London and is introducing it to other routes progressively.