Expedia and Hotels.com have announced a global agreement with Choice Hotels International that provides Expedia.com and Hotels.com customers with access to the hotels that comprise the Choice Hotels family of franchised properties. “Core elements of our strategic plan include leveraging our distribution size and scale to reach more customers and build strong brands to benefit our franchisees and investors,” said Mary Beth Knight, vice president, e-commerce at Choice Hotels.
Expedia and Hotels.com customers will now find it easier than ever to find accommodations at any Choice brand hotel around the world, and hotels will have increased access to the nearly 25 million shoppers that visit Expedia and Hotels.com each month.
“Our business is built with great partners such as Choice Hotels,” said Andy Assante, vice president of national accounts at Expedia and Hotels.com. “Their properties around the world add tremendous value to the diverse mix of options we have available for booking on our sites.”
As part of the agreement, Choice Hotels is implementing a direct connection with Expedia and Hotels.com. Built on the Open Travel Alliance (OTA) standard, Expedia’s direct connect technology reduces the cost of each transaction booked through Expedia and Hotels.com. The technology also makes it more efficient and cost-effective for hotels to manage inventory and rates available on Expedia and Hotels.com through the Choice Hotels central reservations system.