The Middle East’s big showcase event for hotel suppliers is set to make new records later this month, with 40% more exhibitors from more countries around the world taking up an additional 30% of floor space to show off a wider range of products and services.
A total of 425 companies are participating, occupying four halls and The Pavilion at the Dubai International Exhibition Centre where The Hotel Show takes place from 22-24 May. Among a record 41 countries represented at the exhibition, Germany has generated the largest number of exhibitors with 39 participants this year, followed by, Spain and Portugal (21 each). Italy has shown the biggest increase in the number of exhibitors over last year.
The Hotel Show’s major attraction for exhibitors is its targeted audience of hotel managers, developers and owners, as well as interior designers, architects and specifiers from the Middle East and beyond, who make purchasing decisions on behalf of some of the most exciting hotel projects in the world.
“The Gulf region is now a major market for hotel suppliers around the world, and we’ve even had bookings from manufacturers in countries such as Finland and Hungary where we have not even marketed the event,” said Bernard Walsh, Managing Director of dmg world media Dubai Ltd, organisers of The Hotel Show.
“While the show is becoming bigger the products and services showcased are also becoming increasingly diverse and a visit to the event will supply a hotel procurement manager with pretty much everything they are looking for in no time at all” Walsh added.
On show this year is a staggering variety of goods for hotels, resorts, spas and restaurants - from the latest leisure equipment, to furniture, accessories and high-tech guest entertainment systems. Almost a quarter of all exhibition space has been booked by UAE-based companies.