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Skywards Scoops Three Freddies

Skywards, the frequent flyer programme of
Emirates and SriLankan Airlines, took top honours in New York at InsideFlyer
magazine’s 17th Annual Freddie Awards, the ‘Oscars’ of customer loyalty
programmes. At the ceremony, Skywards received “Freddies” for “Best Member
Communications” and “Best Web Site” in the Asia Pacific region, plus the
coveted title of “Programme of the Year” which honours performance across
the full spectrum of services provided by a frequent flyer programme.   

The Freddie Awards provide travellers the opportunity to rank airline and
hotel frequent traveller programmes based on their own experience, through a
system which balances the popular vote with the overall merit and quality of
the programme.  More than 300,000 frequent travellers participated in this
year’s vote. 

Brian LaBelle, Vice President Skywards, said: “It is an honour to have
received these awards, knowing that the recognition comes directly from our
loyal members and that what we do everyday does not go unnoticed.” 


Skywards has been winning awards every year since inception five short years
ago, and currently has 13 awards to its credit.  These latest awards are
added to Emirates’ already impressive collection of more than 270
international awards.