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Virgin and BA to Join TOWARD Europe Debate

Representatives from Virgin Holidays, British Airways Holidays and Pegasus are among the companies signed up to debate ‘Managing supply in the dynamic marketplace’, the first of TOWARD Europe’s travel industry forums.
The event, which takes place on 12 May at Anite’s headquarters in Slough, is free to members of TOWARD Europe. Non-members can attend for just £250 (for information call 020 7691 3938).

Supply in the dynamic marketplace will be led by Ed Spiers, Anite director. Attendees will focus on how their business can harness dynamic packaging and how it will impact on specific stages of the value chain.

Topics up for discussion include the role that technology plays in enabling dynamic product, choosing from the huge range of options in the marketplace, evaluating return on investment, supplier relationships and what the new business landscape will look like in the dynamic era.

The forum is part of a series under the banner Managing Business in the New Travel Industry. Future events include ‘PPC - strategies for successful marketing’ (July); ‘Dynamic pricing - profit maximisation in the new era’ (September); ‘New market opportunities in business and leisure travel’ (October), and ‘New strategies for cost reduction’ (December).

TOWARD Europe forums are free to members. Tickets for non-members cost £250. For more information call 020 7691 3938. For a full list of forum titles visit