Lufthansa has launched a new Web site for U.S. residents with ethnic roots abroad.
“WeFlyHome,” a micro site accessible via
http://lufthansa-usa.com/weflyhome, offers travelers a customized solution
for visiting friends and family overseas.Features include individual
country pages in English or the local language offering the latest local
travel news and information, a new booking process with exclusive
low fares, and simplified fare rules such as a six-month stay and
five-day advance purchase period.
Initially, WeFlyHome will be available for travel to Greece, India,
Israel, Poland and Russia, with additional countries being added in the
“The online travel market in the U.S. continues to grow and expand. With
WeFlyHome, Lufthansa fulfills an entire untapped market niche - the U.S.
resident who frequently visits family abroad - by providing a
user-friendly site that caters to his or her needs,” said Thomas
Winkelmann, Vice President - The Americas, for Lufthansa. “Initial sales
results have exceeded our expectations.”
Lufthansa has hired Global Advertising
Strategies to help launch a marketing
campaign consisting of print, radio and television advertising in
individual country’s local languages.