David V. Jones, Executive Vice President, Commercial, for Amadeus Global Travel Distribution, will address members of the Hotel Electronic Distribution Network Association (HEDNA) at its 2005 Conference, taking place 8-10 May in Barcelona, Spain.
This content-rich Conference addresses the dynamics of electronic distribution for the lodging industry and its distribution community. Attendees are presented with travel industry trends, statistics, and timely, interactive sessions surrounding Global Distribution Systems (GDS), Internet Distribution Systems (IDS) and Corporate Online Booking Tools.

“As an international body charged with optimizing the use of current technology and influencing development of current and emerging electronic distribution channels, HEDNA is very excited to have Mr. Jones share his wealth of experience, knowledge and passion for today and tomorrow’s travel industry”, says HEDNA President Jimmy Suh.

HEDNA’s opening keynote presenter is Henry H. Harteveldt, Vice President, Forrester Research. Mr. Harteveldt provides analysis and insight into how consumer and business adoption of new technologies will affect the sale and purchase of travel services.

Other highlights at the Conference are panel and Point/Counter Point discussions that allow panelists and the audience to tackle the industry’s hottest issues: TravelSearch Sites - Is it Good For the Industry?;Emerging Technologies in the Distribution World; Tour Operators and Electronic Distribution; Corporate Online Booking Tools; Dynamic Packaging; and, GDS and IDS Presentations with Moderated Q&A Forums.
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