MobileLime has completed its first POSitouch integration at Big City, a popular bar and restaurant in Boston. The POSitouch integration marks the first time restaurants, hotels, country clubs, delivery services and arenas can leverage their consumers’ cell phones to build sales and improve profits. Retail Control Solutions (RCS) will offer MobileLime services to their food service and hospitality customer base.

“We are very excited to be the first distributor to offer a fully
integrated mobile marketing, loyalty and payment solution to our
customers,” said Robert Cotton, VP of Sales, RCS. “The MobileLime
solution, fully integrated at the point-of-sale through POSitouch, is so
compelling for the hospitality industry-and so easy to make happen. We can
easily upgrade existing users to the MobileLime Solution.”

MobileLime allows any establishment to offer loyalty programs, marketing
promotions, and prepaid/gift programs without issuing cards or paper
coupons. The solution works with 170 million consumers’ mobile phones
in the US. Establishments can deliver their marketing message to their
consumers’ mobile phones using voice and data capabilities, while
reinforcing their marketing program with customized email messages,
receipts and a web site.

“RCS and POSitouch have the vision to ensure their customers have access
to leading edge software solutions which will provide a competitive
marketing advantage,” said Robert Wesley, CEO, MobileLime. “Now, with
seamless integration at the point of sale through POSitouch, marketing,
loyalty and purchase transactions are now easier and more effective than
ever before.”

Big City is among the first to integrate MobileLime into its existing
POSitouch POS system. Big City is scheduled to launch MobileLime service
this month, joining the network that includes restaurants, clubs, grocery
stores, general retail and taxis.

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