Milwaukee-based Midwest
Airlines today reminded travelers that its coach seats are the most
comfortable in the sky. The airline, known as “The best care in the air,”
is the only domestic carrier that flies entire planes with wide leather
seating, no middle seats and generous legroom, according to Scott R.
Dickson, senior vice president and chief marketing officer. Midwest Airlines Signature Service—provided on flights to business
destinations throughout the U.S.—offers a roomy 2-by-2 seating
configuration on the airline’s new Boeing 717 aircraft. Specially designed
Recaro seats feature lumbar support and adjustable headrests and
footrests. The airline’s Saver Service, which is offered on MD-80 series
jets that fly from Milwaukee to leisure destinations, features a 2-by-3
seating configuration.

Both Signature and Saver flights provide passengers with extra legroom for
increased passenger comfort. Pitch (the distance between seats) averages
33- 34”, depending on aircraft type—significantly more than the 30”
most airlines average in coach class. The interior width of seat cushions
on Midwest aircraft is 21” on Signature flights and 18” on Saver flights,
compared with coach seating that is 17-18” wide on most airlines.

“We restate our claim to coach seat superiority,” said Dickson. “Not only
do we offer more comfortable seats and more legroom than our competitors,
we offer it throughout the cabin and throughout our system.”

The flying public consistently rates Midwest Airlines’ seating comfort
highly. The well-traveled readers of Travel+Leisure magazine named Midwest
Airlines “Best Domestic Airline” in 2004 and for six of the last nine
years, while Conde Nast Traveler 2004 Business Travel Awards rated Midwest
Airlines “Domestic Airline with the Best Seats.”
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