Mobile phone giant Nokia has used low cost airline Jet2.com
to help launch its newest handset, the 6680, at a global event in Cannes, this week - the airline was one of just four companies worldwide who trialled the phone.In January 2005 four businesses, in Singapore, Italy, Japan and the UK, were asked to put the Nokia 6680, Nokia’s new 3G imaging smartphone, to the test - the companies kept a diary of use and then were filmed at the end of a two-week trial.
The companies’ responses were aired as part of a promotional video at the Cannes media launch - the aim was to demonstrate how the Nokia 6680’s innovative multimedia features can make life more manageable for business users.
In the UK Leeds Bradford based Jet2.com was selected as Nokia wanted to observe how the new phone benefited a business, so provided two handsets to Jet2.com Chief Executive Philip Meeson and Commercial Director, Steve Lee.
Jet2.com boss Philip Meeson said: “We were delighted when Nokia called to ask us to test their new handset and be part of their international marketing activity.Ê Our company already uses Nokia products, but nothing quite like this.
“Being in the travel industry I’m constantly on the move so my mobile is essential.Ê But I hadn’t really done much on my phone other than a lot of talking. The new phone allows video conferencing which is a great innovation when you’re overseas and there’s a large, clear screen for viewing websites.
“Personally, I just couldn’t stop looking at all those fantastic destinations and low fares at www.jet2.com!”
The new 3G handset features include high speed web browsing, video calling, a 1.3 megapixel camera, always-on email, video and music download capabilities, and an extensive array of business and multimedia functions.