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Loews Hotel Declares 2005 the Year of Romance

The Don CeSar Beach Resort,
a Loews Hotel declares 2005 the Year of Romance, with entrees and
cocktails created with aphrodisiac ingredients, massage lessons for
couples, romance workshops and seminars and a special couple’s love story
highlighted each month on the resort’s website—from an unexpected
engagement or a memorable wedding to a surprise getaway or romantic first
kiss. Couples indulging in the Pink Passion package are whisked away by warm
Gulf breezes into a world of pure tranquility during a beachfront couples
massage in a private outdoor oasis just steps away from the sparkling Gulf
waters. From a champagne toast at sunset and foods guaranteed to enhance
“the mood” to a luxurious guestroom retreat and a lazy breakfast in bed,
starry- eyed romantics relish in beauty and allure for as low as $599.

Don CeSar Beach Resort, a Loews Hotel “Pink Passion” Package $859*/Two
Nights: Feb. 14 - May 31, 2005 $599*/Two Nights: June 1 - Sept. 30, 2005
$699*/Two Nights: Oct. 1 - Dec. 31, 2005—Gulfside Accommodations—
Breakfast in Bed—Champagne Toast at Sunset—Beachfront Couples
Massage * Sun. - Thurs. Based on double occupancy and space availability.
Taxes and gratuities not included. Weekends slightly higher. Travel agent
commission 10 percent on room rate.

Granting romantic dreams and fairytale wishes for more than 75 years, the
Don CeSar entices couples to the legendary resort for the ultimate lovers’
getaway on the powdery shores of St. Pete Beach. Weddings will also be
viewed a little differently this year, with the introduction of the Don
CeSar’s wedding web cam for brides and grooms who have family or friends
who cannot attend the ceremony, but want to share in their wedding day.

The landmark architecture of the Don CeSar Beach Resort reflects a pink
castle accented by Moorish bell towers and imperial turrets. Renowned for
its world-class amenities, four-diamond dining, sugar sand beaches and
breathtaking sunsets, the resort hosts more than 300 weddings a year and
attracts everyone from presidents and movie stars to multi-generational
guests who have built decades of loving memories.

To celebrate the Year of Romance at the Don CeSar Beach Resort, a Loews
Hotel, call (800) 282-1116 or (727) 360-1881 or visit
http://www.doncesar.com/ or http://www.loewshotels.com/ .
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