Apple Vacations, has announced the appointment of Kris Potter as Vice President Marketing for Apple Vacations East.
Potter joins Apple Vacations with more than 10 years of marketing experience whereby she learned to improve the impact of marketing programs via the execution of creative and innovative ideas. Most recently Kris has held the position of Vice President and General Manager of US Airways Vacations.
With a pedigreed background in travel and tourism, Kris brings a wealth of knowledge and experience to Apple Vacations. As the Vice President of Marketing, she will lead, mentor and provide vision to Apple Vacations’ advertising, graphics, marketing and e-commerce teams.
“I am thrilled to join the talented team here at Apple Vacations,” said Kris. “Our focus in the coming months will be to ensure we successfully position our brand in the marketplace. We will work to create continuity and recognition in the brand. This will provide “one voice” for our company which inevitably will lead to increasing the equity of the Apple Vacations name.”
Kris will be responsible for spearheading the successful execution of strategic marketing plans, including print, broadcast and online media, trade events, incentives, promotions and travel agency marketing programs.
One of her first priorities includes maintaining the positive momentum resulting from Apple Vacations new online booking tools. The includes the further development of Apples’ user friendly and intuitive online booking engines, ensuring content on the sites are robust and meaningful and e-commerce marketing initiatives stimulate traffic and increase conversions.