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Alticor Unveils Design for New Downtown Hotel

Alticor Inc. today officially revealed the design of its new high-rise hotel in downtown Grand Rapids, Mich. The 24-story, 340-room hotel is being designed by Lohan Caprile Goettsch
Architects Inc. of Chicago, and BETA Design Group Inc. of Grand Rapids.
The hotel will carry the Marriott brand name and will welcome its first
guests in 2007.

Alticor chairman Steve Van Andel said: “Today is another big day. The
design unveiling of the new Marriott is the latest chapter in the
continuing revitalization of downtown Grand Rapids. We are introducing a
modern and sophisticated structure that will grace our skyline for decades
to come.”

The hotel project was initiated by Alticor co-founders Rich DeVos and the
late Jay Van Andel. “It is such an honor to reveal this beautiful building
to the great city of Grand Rapids,” said DeVos. “Jay and I often talked
about this day, when we would proudly showcase another example of our love
for the city we grew up in.”

DeVos continued: “I’ve seen the sketches and models from the project’s
infancy. I fully believe that our city leaders—and most importantly—
the guests who will stay at our hotel, will find the design and all the
hotel’s amenities to be exactly what Grand Rapids needs.”

The hotel’s design plays to the strengths of its location along the scenic
Grand River. Its location near the southwest corner of Pearl Street and
Campau Avenue will be easy for hotel guests to approach and park, and will
be pedestrian friendly as well. An adjacent 700-space parking ramp will be
located just south of Louis Street.


Other features in the hotel’s design include a ballroom that will
comfortably seat a thousand guests. The ballroom will be one of the
largest in the region. The design features also include a restaurant,
lounge and other amenities.

John Arzarian Jr., Lohan Caprile Goettsch associate principal and senior
designer, said: “We worked hard to design a hotel that is unique and
appropriate for Grand Rapids and the riverfront site.”

The hotel is being built in a joint venture between Rockford Construction
Company, Inc. of Grand Rapids, and Pepper Construction Group of Chicago.
Brennan Beer Gorman Monk Interiors of New York City, a firm that has
designed interior environments for hotels, restaurants and hospitality
projects throughout the world, has been tapped to design the hotel’s