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Hilton Announces Sponsorship of U.S. Olympic Team

Hilton Hotels Corporation today announced sponsorship of the U.S. Olympic Team, which will extend through the 2006 Olympic and Paralympic Winter Games in Torino, Italy and the 2008 Olympic and Paralympic Games in Beijing, China, and include the 2006/2008 U.S. Paralympic Team(s) and the 2007 U.S. Pan-Am Team.
The contract with the United States Olympic Committee (USOC) entitles the Hilton Family of Hotels—Hilton, Conrad, Doubletree, Embassy Suites Hotels, Hampton Hotels, Hilton Garden Inn, Hilton Grand Vacations Club and Homewood Suites by Hilton—to use the official hotel sponsor designation, and the U.S. Olympic Team and U.S. Paralympic Team logos in all advertising and marketing materials.

“To support the U.S. Olympic Team is to champion personal achievement at its highest level,” said Tom Keltner, president, brand performance and development group, Hilton Hotels Corporation. “All of us within the Hilton Family of Hotels are proud to be part of a tradition that continues to advance the boundaries of personal performance.”

“The Hilton Family of Hotels involvement with the U.S. Olympic Team will include not only resources but its renowned hospitality,” said Jim Scherr, chief executive, United States Olympic Committee. “Its efforts and resources will enhance the journey of our athletes to an Olympic and Paralympic Games.”

The Hilton Family relationship with the USOC dates back to its 1988 sponsorship of the U.S. Olympic Team.

“Not only does the Hilton Family share the ideals of the Olympic Games,” said Keltner, “our founder, Conrad Hilton, was committed to the belief that international peace can be fostered through world travel. It is our hope that Hilton’s sponsorship will contribute to a journey that benefits not only our own athletes but also these greater goals.”


The Hilton Family U.S. Olympic Team sponsorship will reinforce an over-arching Hilton brand strategy to align with organizations that foster the highest levels of personal achievement across a range of areas, including athletic, artistic and professional performance.