Breaking Travel News

Song Hits a High Note with Service Expansion

Song, Delta Air Lines’ low-fare,
high-style air service, announced today a major expansion, nearly doubling
its service from New York’s John F. Kennedy International Airport with the
addition of five new destinations. Song is adding significant
coast-to-coast service, offering direct, nonstop flights with Song’s low
fares and unique amenities to customers traveling to and from Los Angeles,
San Francisco and Seattle, as well as to San Juan and Aruba. Beginning May
1, Song will grow by one third, adding 12 Boeing 757s to its current fleet
of 36, to facilitate the expanded service which includes 36 new flights by
September 2. “Song’s growth is based on strong, consistent customer response to Delta’s
low-fare, high-service brand,” said Jerry Grinstein, Delta’s chief
executive officer. “In less than two years of operation, Song has proven
to be a hit with passengers, a highly-efficient competitor, and a
successful test bed for new and innovative ideas. Song is playing an
important role in Delta’s transformation.”

This expansion marks Song’s commitment to both choice and convenience,
with service to the most accessible airports for air travelers. Starting
today, customers can book the following new nonstop service for travel on
Song at

* JFK to Los Angeles International Airport (LAX) - first flight takes off
May 1 with seven roundtrips by June 18 * JFK to San Francisco
International Airport (SFO) - first flight takes off July 4 with five
roundtrips by Sept. 1 * JFK to Seattle-Tacoma International Airport (SEA)
- first flight takes off July 4 with three roundtrips by Sept. 2 * JFK to
San Juan’s Luis Munoz Marin Airport (SJU) - first flight takes off June 18
with two roundtrips by June 19 * JFK to Aruba’s Queen Beatrix
International Airport (AUA) - Saturday service takes flight July 23

In addition to its service expansion, Delta has named Joanne Smith as
president of Song. A 25-year aviation industry veteran, she previously
served as Song’s vice president of marketing and customers, playing a
vital role in the creation and launch of Song, as well as the development
and execution of Song’s unique marketing strategy and customer service
approach. Prior to joining Song, she was vice president of marketing and
planning for DHL Airways, Inc. in Chicago and has held senior positions at
several start-up companies.

“Joanne truly represents the Song spirit, optimism and creativity that
have made Song an award-winning customer favorite and noteworthy low-cost
competitor,” said Paul Matsen, chief marketing officer and senior vice
president of marketing for Delta. “Joanne led Song’s efforts to
successfully define and differentiate Song, changing what customers have
come to expect from low-cost carriers by offering both the low fares and
the extensive selection of creative and comprehensive choices they want
and value.”


Song’s expanded service will feature the wide array of on-board amenities
that distinguish its brand from other low-cost carriers. Song’s in-flight
entertainment system is the most innovative of any low-fare service,
offering personal seatback video monitors that provide: 24 channels of
live, satellite television; 24 channels of audio programming;
digitally-streamed MP3 programming that allows customers to create
individual play lists of 32 songs at their seat, from an inventory of more
than 1,600 songs; 10 movies on-demand, allowing customers to start and
stop the film at their leisure; 10 video games; and a popular interactive
trivia game that allows passengers to compete against one another.

Song also offers a comprehensive onboard menu, featuring healthful,
organic selections, as well as a few indulgences, including its signature
cocktails—shaken, not stirred. Last year, Song introduced an In-Flight
Fitness program, developed exclusively for the low-fare service by fitness
guru David Barton. The 15-minute workout is designed to decrease stress
and fatigue and improve strength and flexibility—all while burning

“We are thrilled to expand our New York service and head west, bringing
customers in these destinations low fares and coast-to-coast service at
the most convenient airports,” said Joanne Smith, president of Song. “Our
unique amenities and options are unsurpassed by any low-fare carrier,
including the most in-flight entertainment offerings, a delicious and
healthy on-board food menu, SkyMiles accrual, and even conveniences like
in-flight fitness. We want our newest customers to become our most
frequent fliers.”

Since its launch on April 15, 2003, Song has grown to serve 13 cities with
more than 140 non-stop flights between primarily the Northeast and Florida
leisure destinations—including West Palm Beach, Fort Myers, Fort
Lauderdale, Tampa and Orlando—as well as Atlanta, Las Vegas, Los
Angeles, San Juan and Nassau, Bahamas. Song currently operates a fleet 36
Boeing 757s, with 199 all-leather, all-coach seats. With the addition of
12 new planes and 18 new roundtrip flights, Song will provide travelers
with a total of 176 daily nonstop departures by September 2, 2005.

Song customers can use a credit card or cash to make purchases onboard.
Song presently serves all three New York metro area airports—JFK,
Newark and LaGuardia—the only low-fare service to do so. All Song
flights are operated by Delta Air Lines. Song tickets can be purchased by
visiting or calling 1-800-FLY-SONG (1-800-359-7664).