The global provider of IT solutions to the
airline industry, SITA INC (Information Networking Computing) announced
today that a record 105 million airline passengers worldwide were boarded
last year thanks to SITA INC’s IT applications and common-use facilities
availed of by over 150 airlines operating out of hundreds of airports.
“There is no doubt that 2004 was a tremendous year for SITA INC. These
figures show the value of having an IT supplier for reservations and
bookings that is totally focussed on helping the airlines to simplify the
passenger journey and to reduce distribution and sales costs.
“Our ability to support legacy-based systems combined with the introduction
of an e-ticketing solution is proven to be working effectively by these
record-breaking numbers. We are helping airlines to save costs by providing
them with more simple processes such as access to internet booking
engines,” said SITA INC managing director, Francesco Violante.
SITA INC’s 18% growth in passengers boarded over the last year reflects the
stability of SITA’s legacy systems but also a migration by small to
mid-level airlines to IP-based reservations and booking systems which SITA
INC’s Horizon portfolio can ably support.
One of SITA’s newest customers for its reservations system is VLM Airlines
who are growing at a rapid rate using SITA’s passenger management
solutions. VLM recently announced it transported over 500,000 passengers in
2004, which meant an increase of 31% in passengers transported on its
scheduled flights, and an overall increase of 28% compared to 2003.
Rony Timmermans, Chief Commercial and Financial Officer of VLM airlines
said: “A reservations system is one of the most critical applications for
an airline, so you have to make sure you choose the right system and the
right provider. We were looking for a stable provider with a lot of
expertise. SITA INC has proven to be the right decision. Since we’ve been
using the SITA system we have seen a substantial growth in unit revenue.”
He continued: “Like any other airline, reducing our distribution costs is
key to our success and we will shortly be migrating to the SITA e-commerce
platform, i-TravelDirect, and implementing SITA e-ticketing. This is going
to allow us to reduce our distribution costs even further. In 2003, our
online reservations accounted for just 3% of our total reservations. In
2004, this grew to 15%, but we are confident that with the features and
reliability of the new i-TravelDirect system we can target 25-30% of all
reservations to be made online by the end of 2005.”