Marriott International,
Inc. today announced that by year-end, 628,000 beds at approximately 2,400
hotels worldwide, across eight brands, will have a new, more luxurious
look and feel. The global bedding makeover will utilize over 30 million
yards of fabric—enough to stretch more than two-thirds of the way
around the world—creating softer sheets, plusher mattresses, stylish
duvets, more pillows—and a new fresh, white look. J.W. Marriott, Jr., chairman and chief executive officer of Marriott
International, said, “Together with our hotel owners and franchisees, we
are launching an unprecedented bedding makeover, continuing our invitation
to guests to experience the new look and feel of Marriott. This initiative
draws on the finest designs and service traditions at our best hotels
worldwide to position each of our brands as the most luxurious in their
segment. And our new bedding is already getting rave reviews.”

The company said its owners and franchisees are investing nearly $190
million in the new bedding. And, to speed the makeover, Marriott is
offering owners and franchisees a one-time incentive, to ensure that
guests can enjoy the comfort and luxury of the new bedding by year-end.

The company conducted extensive consumer research on the new bedding for
all its brands. More than four out of five of the 1,000 guests surveyed
preferred the new bedding and said they liked the stylish design and
appearance, calling it fresh, inviting and comfortable. They also said the
new bedding would increase their preference for a Marriott brand.

The more luxurious bedding is the new brand standard for the JW Marriott
Hotels & Resorts, Marriott Hotels & Resorts, Renaissance Hotels & Resorts,
Courtyard, Residence Inn, Fairfield Inn, TownePlace Suites and SpringHill
Suites brands. As part of the makeover, the company is replacing
traditional bedspreads with freshly laundered linens, making Marriott’s
new bedding the cleanest and freshest of any major hotel chain.
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