UAL Corporation, parent of
United Airlines, announced today that it named Jeff Foland as its new vice
president of North America Sales, effective Feb. 1, 2005. Foland is
joining United from ZS Associates, where he is a principal at the global
sales and marketing consulting firm. At United, Foland will lead the North America Sales organization and
oversee United’s sales transformation strategy. He will be based at
United’s world headquarters in Elk Grove Village, Ill., and will report to
Graham Atkinson, United’s senior vice president of Worldwide Sales and
Alliances.

“We are delighted that Jeff has decided to join United,” said Atkinson.
“This is an important time for our sales team and our airline. Jeff is a
high-caliber sales professional with leadership and strategic expertise
that will play a key role in supporting our focus on corporate and travel
management customers, raising our sales organization to a new level and
providing the highest value and benefit for customers.”

During his tenure at ZS Associates, Foland consulted with sales
organizations in more than a dozen industries and led large-scale sales
and marketing transformation initiatives. Prior to ZS, he held positions
at Detroit Diesel Corporation and General Motors, Allison Gas Turbine
Division.

“It is an exciting time to join the United team,” said Foland. “I am
committed to ensuring that our sales organization performs to the highest
standards of sales excellence, working closely with our customers to
better understand their unique needs and priorities, tailoring solutions
that best align with those needs, and ensuring delivery of our customer
promise.”

Foland has been a guest lecturer on sales organization topics at both the
Kellogg Graduate School of Management at Northwestern University and the
University of Chicago Graduate School of Business, and has contributed to
several books on sales force performance and design. He holds a Bachelor
of Science degree in Mechanical Engineering from Purdue University and a
Master of Business Administration degree from the University of Michigan.
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