Orbitz, a leading online travel agency,
acquired by Cendant’s Travel Distribution Services division in November
this year, today announced that Michael Sands, 37, has been named to the
position of president. In this role, Sands oversees the company’s
management and strategic direction and is responsible for all aspects of
the company’s leisure travel offering. “Orbitz is the Internet’s second most visited travel Web site so I’m
thrilled at the opportunity to build upon our success,” said Sands. “My
focus is on providing consumers a premium Web site experience with our
comprehensive set of travel options and powerful search features that make
it easy for travelers to plan and manage their trip.”
Sands joined Orbitz as its first marketing employee in September of 2000.
As chief marketing officer he led the team responsible for developing and
implementing all marketing activities for Orbitz. His efforts were a major
contributor to the successful launch of Orbitz.com on June 4, 2001, and
its rapid growth since.
Prior to joining Orbitz, Sands worked for General Motors Corporation as
one of a select group of external marketers designated with improving the
auto company’s North American marketing efforts. His efforts made
Oldsmobile an e- marketing leader within the overall auto industry and led
Sands to being named a “Marketer of the Next Generation” by Brandweek
Sands holds a Bachelor of Science degree in Communications from
Northwestern University and a Masters in Management degree from the J.L.
Kellogg School of Management.