InterContinental Hotels Group, the world’s largest and most global hotel company, today
announced an agreement to team with Yahoo! to develop a co- branded Yahoo!
Toolbar developed exclusively for Priority Club Rewards members. Available now by visiting http://www.priorityclub.com/toolbar the Yahoo!
Toolbar offers special Priority Club Rewards features to create an
essential tool for members to manage their account online. Members who
download the co- branded Yahoo! Toolbar between now and Jan. 31, 2005,
will receive an additional 250 points.
“Priority Club Rewards is renowned as the industry’s easiest and most
valuable program to use, while Yahoo! is the number one Internet brand
globally,” said Steve Sickel, senior vice president, Loyalty Marketing,
InterContinental Hotels Group. “This new Yahoo! Toolbar with Priority Club
Rewards features combines the best of both services and extends the
benefits to our loyal customers.”
Once downloaded, the Yahoo! Toolbar provides Priority Club Rewards members
with a host of Yahoo! resources. Users will enjoy shortcut access to
hotels in the InterContinental Hotels Group system, making it even easier
to find and book secure online reservations at any one of their hotels or
resorts. In addition, the Yahoo! Toolbar includes a specialized link to
Priority Club Rewards member information, such as account activity,
current reservations, special offers and more. Members also can use the
toolbar for hassle-free web surfing, as well as to access a series of
other essential Yahoo! services, including Anti-Spy and Pop-Up Blocker.
“The Priority Club Rewards Toolbar, as with all of our online initiatives,
is about delivering resources that ensure customer confidence in our
brands,” said Eric Pearson, senior vice president, E-commerce,
InterContinental Hotels Group. “The Yahoo! Toolbar is another way for us
to simplify, personalize and protect the online experience for our guests
no matter where they are on the web.”
“We are pleased to be working with IHG to create a toolbar designed
specifically with IHG’s Priority Club Rewards members in mind,” said
Eckart Walther, director of product management, Yahoo! Search. “The power
of the Yahoo! Toolbar is that travelers on the go can easily access their
account information from any computer with an Internet connection, making
it easy to quickly check or book a reservation online.”
Priority Club Rewards is the largest and fastest-growing loyalty program
in the hotel industry. Membership has doubled over the last three years,
to more than 23 million. The program is the easiest to use and features
more sought-after benefits than any other hotel offering.
Enrollment in Priority Club Rewards is free. Guests enroll online at
http://www.priorityclub.com/ , by calling 1-888-211-9874 or by enquiring
at the front desk of any InterContinental Hotels & Resorts, Crowne Plaza
Hotels & Resorts, Hotel Indigo, Holiday Inn, Holiday Inn Express,
Staybridge Suites or Candlewood Suites hotel worldwide.