According to the results of a highly respected regional survey carried out by PricewaterhouseCoopers and the Nation Media Group, the Serena Hotel Group is the first choice of some 250 of the region’s leading CEOs as the company they most respect in the East African hotel and tourism sector.
Now in its fifth year of success and a major landmark on the East African business landscape, this year East Africa’s Most Respected Company Survey took as its theme ‘Inspired Co-operation’ while asking leading CEOs to nominate their most respected companies in five categories: Financial Services, Products, Hotels and Tourism, Services and ICT.

ÊVoters, who were asked to consider the reputation, honesty, integrity, corporate practices, ethics, corporate social responsibility, strategy and work policy of the companies they nominated, placed The Serena Group in first place in the Hotel and Tourism category.Ê

Charles Muchene, country leader of sponsor PricewaterhouseCoopers, commented that real respect in the business community is earned only by the provision of exemplary customer service, innovative and professional management, social responsibility and leadership in employee care.

ÊWinning an award in East Africa’s Most Respected Company Survey comes hot on the heels of the Serena Group having two of its lodges voted ‘Best African Safari Lodges’ by Conde Nast’s Traveler Magazine, whose voters rated Serengeti Safari Lodge and Ngorongoro Safari Lodge amongst the very best of Africa’s safari lodges.Ê
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