Since the launch of Park Plaza Hotels Europe’s franchise programme last year
and subsequent aggressive development plans, their competitive franchise
offer has resulted in signed agreements in countries such as Germany,
Croatia, Scandinavia and Ireland, the latter of which sees its first Park
Plaza hotel to open in Belfast, Northern Ireland this month.

Park Plaza Belfast (image attached) is ideally located just 50 metres from
Belfast International Airport and 20 minutes to the city centre, making it
the first choice hotel for leisure visitors to Northern Ireland’s buzzing
capital and corporate worldwide travellers.

The 4-star Park Plaza Belfast boasts 106 luxury guestrooms, each equipped
with state-of-the-art technology including CD player, 2 direct telephone
lines, multi-media televisions and games consoles.  Other facilities include
Circles restaurant, lobby bar, 10 fully-functional conference rooms for up
to 250 guests, 24-hour room service, designer toiletries, refreshment tray
and in-room laptop safe, plus complimentary parking and use of the local
health and leisure facilities.  These facilities, coupled with its
accessible location prove Park Plaza Belfast is a welcome addition to the
groups’ current portfolio.

Park Plaza Belfast is Park Plaza Hotel’s Europe’s first hotel to open in
Northern Ireland, following its signed territorial license agreement with
the Fitzwilliam Hotel Group in March 2004.  Park Plaza Belfast will join the
Park Plaza network of hotels this month and takes the company’s current UK
portfolio to 5 hotels, with a further 3 confirmed hotels opening in the UK
early 2005.

Boris Ivesha, President of Park Plaza Hotels Europe comments:

“I am delighted to see our first hotel in Ireland open in such a key
location and so akin to our brand values and standards.  Belfast is a
thriving city with increasing levels of traffic from both leisure and
business travellers alike and I am keen to establish Park Plaza Belfast as a
leading hotel for visitors to the city.  Exciting times continue for Park
Plaza Hotels Europe, as the opening of Park Plaza Belfast signifies yet
another addition to our ever expanding UK portfolio.”
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