Online travel publisher Travelzoo
today announced that 30 airlines have advertised fare sales using its Newsflash e-mail alert service, which was launched in August 2003. Airlines have found Newsflash to be an effective way to stimulate incremental bookings by informing geographically-targeted consumers about a single airfare promotion. The service provides airlines an efficient return on investment and increased load factor on critical routes.
Airlines using Newsflash to promote their geographically-targeted and time-sensitive airfare promotions range from domestic and international to network and low-cost carriers, and include: Aer Lingus, Air France, Air New Zealand, AirTran Airways, Alitalia, America West, American Airlines, ANA, ATA Airlines, Austrian Airlines, Cathay Pacific Airways, Frontier Airlines, Iberia, Icelandair, Independence Air, JetBlue Airways, LTU, Lufthansa, Mexicana Airlines, Northwest Airlines, Qantas Airways, Spirit Airlines, Ted, United Airlines and US Airways.
Newsflash is the first Internet alert service that informs millions of consumers about time-sensitive travel offers in less than two hours. Each Newsflash offer is independently qualified and endorsed by Travelzoo to maximize consumer response. Travel companies can use Newsflash to quickly promote newsworthy deals to as many as 3.8 million opt-in subscribers segmented into 18 geographic markets.