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Starwood to Manage Second Hotel on Hainan Island

Starwood is to manage the Sheraton Haikou Resort, on the northern tip of Hainan island in China. This newly built 330-room Sheraton Haikou Resort is scheduled to open in later half of 2005.Ê
The Sheraton Haikou Resort will feature 330 rooms, including over 13,000 square feet of meeting and function space for medium to large sized meetings or group activities. The hotel facilities will also include four dining outlets, sports and recreational facilities, a health club and spa, an outdoor swimming pool and retail shops.

“We are honored to partner with Hainan Hua Neng Hai Bin Industrial Development Co. Ltd to establish the Sheraton Haikou Resort . The international status of China tourism has continued to elevate since the country’s reform policy in 1978. For the past 26 years, tourists have made 1 billion trips to China, and the World Tourism Organization predicts that by 2020, China will become the top tourism destination in the world. This offers us great opportunities to cater to both upscale domestic and international travelers,” stated Miguel Ko, President, Asia-Pacific, Starwood Hotels & Resorts. “In addition to our new Sheraton Haikou Resort project, we have 28 hotels currently open or under construction in China under our St. Regis, Westin, Sheraton, W and Four Points by Sheraton brands,” added Ko.

Haikou, the capital of Hainan island, is the commercial hub of Hainan, a region that is becoming China’s youngest and fastest growing Special Economic Zone. The ease of accessibility and a relaxed visa policy have also increased the inbound tourist arrivals directly to Haikou. The new visa policy has played an important role in attracting tourists to Haikou, making it one of the most popular tourist destinations in China.

Starwood currently operates another resort on Hainan island, the Sheraton Sanya Resort, a 511 room resort which opened in 2003. While Sanya (on the southern tip of Hainan) has traditionally been the most popular tourist destination of Hainan island, Haikou (on the northern tip of Hainan) is also fast developing a resort presence with several new golf courses and theme parks currently being built. Haikou and Sanya both complement each other as travelers often visit Haikou before heading to Sanya and vice versa.

Since last year, Starwood has expanded its portfolio in China significantly with the opening of Sheraton hotels in Sanya on Hainan Island, Dongguan in Guangdong province and Jiuzhaigou in Sichuan province in 2003. In the past six months, the company also signed agreements to manage new hotels in Shenzhen, Ningbo, Xiamen, Changsha, Beijing, Hong Kong and Shanghai.