Marriott International, Inc. said
today that it is the hospitality industry winner of CIO magazine’s 2005
CIO Enterprise Value Award for its One Yield revenue management system.
Underscoring the collaboration between technology and business management,
this prestigious honor is given to a select group of organizations that
clearly demonstrate how they leverage technology to achieve business
objectives and produce measurable value to their enterprises. Marriott’s One Yield revenue management system and supporting processes
are significant contributing factors in the Revenue Per Available Room
(RevPAR) premiums Marriott’s brands enjoy versus their competitive set.
Integrated with Marriott’s worldwide technology portfolio, One Yield helps
over 1,600 Marriott hotels around the world maximize top-line revenue and
enhance inventory decision-making processes.

“Marriott has long been considered a pioneer in the hospitality and travel
industry for our revenue management strategies and tools,” said William J.
Shaw, president and chief operating officer. “As the CIO Enterprise Value
Award makes clear, our One Yield system demonstrates Marriott’s strategic
use of technology to deliver business value throughout our global
enterprise.”

“In today’s challenging business environment, it is more important than
ever for IT to show a clear and direct contribution to business results,”
said Abbie Lundberg, editor in chief, CIO magazine. “The winners of the
2005 CIO Enterprise Value Awards prove that IT can contribute in a number
of different ways to an organization’s success, including, but not limited
to, having a demonstrable impact on the bottom line.”

Marriott is committed to integrating business and technology strategy and
objectives to deliver systems that drive Marriott’s profitability,
preference and growth. Earlier this year, Marriott was named to CIO
magazine’s CIO 100 for its agile use of technology. Marriott is frequently
acknowledged by other leading publications for its use of technology to
create business value and for fostering a positive work environment for
its IT professionals. Marriott was the highest ranked hospitality and
travel company on this year’s InformationWeek 500 list and was named a
top-25 finalist on Computerworld’s Top 100 “Best Places to Work in IT”
list in 2004.
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