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TOWARD Europe to Launch New Alliances at WTM

TOWARD Europe is to announce new industry tie-ups and to reveal the planned contents of forthcoming white papers, at a member’s meeting specially convened during World Travel Market (WTM) 2004.
The announcements follow the body’s tie-up with Travel Technology Initiative (TTI), the champion of technology standards in the European travel industry, which was unveiled at that organisation’s conference in September.

At the event, taking place on November 9 at Brown’s Restaurant, West India Quay, between 4-7pm, the organisation will also reveal details of white papers that its Business and Cost Analysis Group (BCG) and Inventory and Content Group (ICG) will soon release.

The engagement will also see presentations from the organisation’s management committee, and feedback from TOWARD Europe’s recent tour operator roundtable event.

Mark Bradbury, TOWARD Europe management committee member said: “TOWARD Europe is continuing to break new ground with events such as the tour operator round table, our industry partnerships and the pioneering output from our working groups[MB1]. WTM provides the perfect opportunity for our members to meet together and input into TOWARD Europe’s activities.”