United Airlines today
announced that it won the Best Overall Inflight Entertainment award at the
World Airline Entertainment Association’s (WAEA) annual Avion Awards.
United’s Hemispheres magazine and inflight video and audio programming
were selected for having the best originality, suitability, production
value, content and balance among the 44 airlines that entered the
competition. This is the fourth time United has received this award from
the WAEA in the last five years. “We are honored that the WAEA’s admired group of judges recognized United
for offering customers the best source of inflight entertainment among
airline carriers,” said Martin C. White, senior vice president, Marketing
for United Airlines. “This award reflects the excellence that customers
have grown to expect from United to help make their flights more
enjoyable.”

Hemispheres, United’s monthly magazine, features eclectic stories about
culture, business, travel, technology and sports. United’s personal
inflight video system offers travelers quality feature films in English
and seven other languages. United’s assorted TV programming from the
world’s leading networks such as the Australian Broadcasting Company, BBC,
Deutsche Welle (Germany), NBC, TV5 (France) offers travelers news,
information and entertainment from around the globe. United’s unique
inflight audio entertainment programming features up to 19 channels of
music and timely talk programs that often include exclusive interviews
with major artists such as Brian Wilson, Mary J. Blige, Kris
Kristofferson, John Mellencamp, Andrea Bocelli, Tony Bennett, Quincy
Jones, Boyz II Men and others. In addition, United is the only carrier in
North America to enable customers to listen to flight deck communications
on select flights.

The Avion Award winners were announced on Friday, September 24 at the 2004
WAEA conference. The award was determined by a 26-member international
judging panel that included media executives, critics, producers, editors
and academics from Australia, Brazil, Canada, Hong Kong, Lebanon, New
Zealand, United Kingdom, United States and Zimbabwe.

WAEA is the official worldwide network representing approximately 90
airlines and 250 airline suppliers committed to excellence in inflight
entertainment and communications.
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