Digital design firm Firstborn
Multimedia was selected to redesign and
enhance the Atlantis, Paradise Island Resort and Casino website, to coincide with the resort’s tenth anniversary.Atlantis, Paradise Island is one of the great wonders of the world,
offering a completely distinctive vacation experience that immerses guests
in a celebration of the sea and the myth of a lost civilization.
Collaborating closely with the resort’s parent company, Kerzner
International, Firstborn is currently working on atlantis.com’s layout,
presentation of information, interactivity, functionality and underlying
technology. The new site will give users targeted experience and provide a
basis for future enhancements and personalization. Additional content will
also be added to create an informative and entertaining resource for
guests to learn about Atlantis and plan their travel. The new site design
is slated to go live in early 2005.

“We’re really thrilled about the opportunity to be working with Atlantis
and with Kerzner International,” said Firstborn co-founder, Michael
Ferdman. “With the combination of our cutting edge use of technology, use
of color, sound and film, we believe we will bring the experience to life
for those who are interested in learning more about Atlantis, those who
are planning their vacation to the resort or those who wish to relive or
share their memories. Atlantis is one of the most exciting travel
destinations in the world and we’re proud to be representing this great
brand in the online space.”
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