HotelBenchmark by Deloitte and the Qatar Tourism Authority (QTA) are delighted to announce the launch of a monthly country hotel performance survey for Qatar. The Qatar edition of the HotelBenchmark Survey reports on monthly rate, occupancy and revPAR data, as well as nationality and business mix. The survey analyses performance by star rating (i.e. 3 star, 4 star and 5 star) and by size of hotel. This is the 13th in depth monthly country/city survey to be launched by the HotelBenchmark team.Commenting on the launch Jan Poul de Boer, Acting CEO of QTA said: “As our country’s tourism product develops it is essential that owners, operators and investors have reliable data on which to base decisions. The HotelBenchmark Survey provides such data and we are delighted to be working with Deloitte on this initiative.”
As a result of recent investment and promotion activity, hotels in Qatar achieved a staggering 43% increase in revenue per available room (revPAR) during the first seven months of 2004 when. compared to the same period last year. At US$89 the city’s revPAR is the sixth highest of all the markets tracked by Deloitte across the Middle East. There was marked variance in the approach adopted by the different classifications of hotels. Five star hotels focused on increasing average room rates - up 30% over the same period last year whilst 3 and 4 star hotels boosted performance by increasing occupancy by 28%.
Commenting on the launch, Julia Felton, Executive Director of HotelBenchmark at Deloitte said: “We are delighted to have been selected by QTA to administer their official hotel performance survey. We have been overwhelmed by the support from the industry for this initiative and hope to expand the survey to incorporate monthly profitability metrics from next year”.