oneworld
has been named the world’s Best Airline Alliance again by some of the most frequent of the world’s flyers.
It received its latest honour in the 2004 Business Traveller Awards. The magazine presents its trophies based on the findings of its annual poll of its readers, who include some of the most widely traveled passengers around the world.

It is the second time that oneworld has received this award in three years it has been presented. oneworld was also named the World’s Leading Airline Alliance in the most recent World Travel Awards, and based on votes cast by80,000 travel agencies professionalsfrom more than 200 countries.

oneworld Managing Partner John McCulloch said: “This is a great vote of confidence from some of our key customers. It reflects the quality of our airline members, our lead in serving more countries and in offering more alliance fare products than our competitors, and our determination to deliver alliance customer service better than any one else.”

oneworld members virtually swept the board in the various airline categories. British Airways took seven prizes - as best airline overall and best for first class, business class, economy class, longhaul travel, shorthaul airline and frequent flyer programme. American Airlines was voted top North American airline. Members of rival alliances managed just two honours between them.

In the other leading industry awards this year - the 2004 OAG Airline of the Year and the 2004 SkyTrax Airline of the Year - its partner airlines gained more accolades than members of both its competitor alliances combined.

In the 2004 Airline Strategy Awards, run by the highly-regarded Airline Business magazine, oneworld carriers take four of the six awards. Members of other alliances did not receive a mention between them. The top prize, for Executive Leadership, is won a oneworld carrier for the third year running, keeping it in the alliance’s hands since the award’s inception. Airline Business’ US counterpart Air Transport World also presented more awards to the grouping’s partners than to members of other global alliances at its prize-giving ceremony in January, selecting Qantas as its overall Airline of the Year, with another special award for Aer Lingus.
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