SRS-WORLDHOTELS reported today strong results for the first seven months for its Europe/ Middle East/Africa division (EMEA). Roomnights within EMEA grew by almost 18 percent compared to the same period last year, and the average room-rate sold increased by 8.5 percent.
As a result of this growth, generated revenue through June passed the 100 million Euro mark, and is set to produce the best year in the company’s history. “This strong performance can be credited to a number of new business initiatives we have introduced across the region and within our network in general, along with improved market conditions and developments in our hotel portfolio,” commented Christian Fiederer, Vice President EMEA of SRS-WORLDHOTELS.
Added CEO Michael Ball, “Teams of employees within our company and at our individual hotels have been working diligently to expand our distribution across new market segments, such as Groups and Incentives, as well as new distribution channels. What’s more, we constantly strive to improve the quality and quantity of room inventory available for sale across those channels. It is gratifying to see that effort rewarded so clearly.”
SRS-WORLDHOTELS recorded equally strong growth in its American and Asian / Pacific markets and maintains a positive outlook regarding these regions.
The substantial growth in the company’s EMEA hotel portfolio brings its total membership in the region to 307, Deluxe, First Class and Comfort Class member hotels.